Reading More Books Essay Example for Free

Reading More Books Essay How to encourage your children to read more books Ten great ways to develop your children’s desire to read book By Chris Barnardo Reading is great for both you and your children and is a fantastic form of relaxation and escapism. Reading books helps your children develop their language skill, extend their vocabulary and their understanding of the world. Your children’s spelling and writing skills are also improved by regular reading. Reading can be especially helpful to your children when they are going through difficult times in their lives, such as the separation of parents,  starting a new school, the death of a loved one, bullying, or puberty. A good book gives them a mental place to go where the day to day worries aren’t so ever present, it gives them new people to meet and gets them involved in other people’s stories. Reading develops your children’s creativity. It’s better than the television, because when children get involved in the book they are reading, they imagine the characters and scenes, which paint all kinds of Fill your house with books and give your kids their own bookshelf This is especially important if they don’t live with  you, because any way you can make your place feel like their home, is good, and having their own favourite books in a special place is perfect. Read to your children Set up a routine of a bedtime story or chapter from their book. Bedtime reading is a great routine to get into because it is a perfect relaxing bridge between the excitement of the day and sleep. It is also a special time for you to be together without the stresses and hassles of the day, a time when all is clam and you are just having fun together. However, don’t restrict yourself to bedtimes,  read to them whenever the opportunity presents itself. Read them funny or interesting stories from the newspaper when you spot them, save and read out a funny or moving poem before you eat a meal together; get them to read their homework out loud to you when they have done it. Page 1 of 2 wonderful images in their minds, in a far more interactive and satisfying way than television can ever do. reading encourages your child to be creative and think for themselves. So, everyone knows how good reading is for their children, but how do you encourage them to read, or read more. Here are ten top tips to get you started and get your children reading books. Listen to audio books in the car on longer journeys Audio books make every long journey an adventure in itself. If the story is good and the narration is well done, the journey will flash by and when you reach your destination you may even find yourselves wanting to stay in the car to hear the end of the story. They can be expensive, but most stories will bear repeated listening and the library lend out audio books for free. Don’t be a book snob Children are inspired to read by all kinds of  different books, graphic novels, magazines, web blogs, manuals, science fiction, or teenage romance for example. Let them get interested in reading in whatever form that takes to start with, once they get into the habit of reading this will expand to take in a wider and wider choice of material over time as their friends introduce them to new books and ideas.  © C. Barnardo dadcando 2008 How to encourage your children to read more books Talk though the story when you read it Chat about the characters in the story. If it is a novel then talking about the main character’s  motivations, asking what your children think the characters are going to do next, or what is going to happen in the story, all add weight to the experience of reading. Ask questions about the writer’s style, or the way the writer describes the scenes will help your children get the most out of the story and will help them in a very subtle (but powerful) way with their own written schoolwork and homework assignments. Discussing stories and listening to what your children have to say about the characters and the situations they encounter in the book will tell you a lot about  what your child is thinking, and help you understand them better. At weekends or on holidays make a treat of getting magazines Magazines have short articles about things they like, horses, cars, fashion, gossip, TV soaps, toys, console games, and popular science for example. If they really like a particular magazine then consider buying a subscription to it for them as a birthday (or other special occasion) present. Give books as gifts Take the trouble to go to the bookshop at the weekend or browse the second hand book shop for interesting titles and involve your children in  choosing the best book as a gift. When giving a book, especially to your children, always write their name and the date and a short message in the book inside the cover or on the flyleaf. Then they’ll always know it’s theirs and know that you think that it is a precious gift that you have chosen specially for them. Choose material that they like There is plenty of time to discover the classics. To start with choose books that you know your children will like. Choose different books to read to them than those which they are going to read to themselves. When you read to them, you can pick books with exciting or thrilling stories that may have longer words in then they would be able to read themselves. (Always explain a word or phrase if you think that they don’t understand it). Perhaps you have seen a film that you all liked, get the book that inspired the film and read that. If they are reading to themselves, a graphic novel or even a comic is an excellent way to start reading around a film story. Have a word of the day Reading is as much about exploring language and the way stories are told as it is about the stories  themselves. Look on the web or in a dictionary and pick a word of the day which you can all learn together. The word you choose can be gross or exciting, different or funny, long or strange but above all make sure that it is useful in some way. Get everyone to make up a sentence with the new word in it and give a point or star for the best sentence. If they want, let your children each find and tell their favourite new word of the day. A good time to do this is at meal times when you are all together. *** For some ideas on a few good books that your  children might like, have a look at dadcando’s what we like this week column or dadcando’s recommended â€Å"Superb kid’s books† on dadcando’s â€Å"Be Inspired, be inspiring† pages. Get a poetry book and occasionally read them a poem Poems are fabulous for evoking emotions and feelings. The best poems condense and capture descriptions of scenes or feelings in a very powerful way, bridging the gap between stories and songs. Inspire your children with poems and they will remember lines from them, and the times you read to them, for the rest of their lives. Page 2 of 2  © C. Barnardo dadcando 2008.

Human Cloning is Playing God :: Clone Clones

Human cloning is it ethical? I think that human cloning should be banned. The president's stand on human cloning is the same, he believes that all forms of cloning should be banned. Sure cloning has its benefits, but it is not our job to "play God." Human cloning is unethical there are also health risks, emotional risks, risks of abuse of the technology, and over population which leads to global warming. Human cloning is immoral, we know little about it which makes it dangerous with lots of risks. First of all there are health risks, which is the biggest disadvantage with human cloning. People who agree with human cloning agree with it because of the benefits that could do on people?s health, but they should consider the health risks. There are miscarriage deaths, deaths seen after birth, tissue rejection and abnormalities. 10 out of 12 cloned mice born apparently healthy at birth lived less than 800 days. Source: Scotsman ?To subject human beings to cloning is not taking an unknown risk, it's knowingly harming people,? Kilner said. Large percentage of cloning efforts end in failure, it took hundreds of attempts to clone Dolly. ?No human life should be exploded or extinguish for the benefit for another? President Bush. Due to large percentages of animal cloning ending in failure and the lack of understanding about human cloning, many scientists and physicians strongly believe that it would be unethical to attempt to clone humans. Emotional pressures on a teenager trying to establish his or her identity is also a concern. How will a child be able to distinguish between her mother, and her sister? For example baby Eve was born by caesarian section in Miami on Thursday, weighs 3.1kg and is the exact genetic duplicate of her 31-year-old US mother, according to Clonaid head Brigitte Boisselier. If a father sees his wife's clone grow up into the exact replica of the individual he fell in love with, would a sexual relationship with his wife's twin be wrong? How would they feel if they knew they were a replacement for another? Cloning denies an individual to their own identity. Cloning simply re-creates the genes of the person, not their memories or personality. It is not easy to lose one loved one, but the thought of losing several would be unethical. Third there are the risks of abuse of the technology. If cloning is not ban and becomes legal people are going to want to clone celebrities, inventors, and athletes from the past.

Defeat of the Red Army Essay

By looking at what the areas where the Soviets failed during their in Afghanistan, we can further develop our counterinsurgency tactics and doctrine and shape our forces. Mujahideen Defeats of the Red Army An important and remarkable event in history was the Soviet-Afghan War. The Afghans, like their ancestors, battled a hostile, invading force that wanted to dominate their homeland. â€Å"For the first time, Afghanistan would become the center of a modern pan-Arab Jihad (Holy War)† (Hill, 2008). The Afghans were fighting a war of attrition just as their ancestors did during the Anglo-Afghan Wars. The Afghans would find themselves using modern weapons that had the potential of causing a high number casualties and emigration of greater proportions. The difference between the Afghans in the Soviet-Afghan War and the Afghans who fought in the Anglo-Afghan war would be the help and support from outside superpowers. By the end of the Soviet-Afghan War, the Soviet Union was at the point of falling; the Afghans and those who were assisting them were looking at a victory. How could such a powerful country like the Soviet Union be defeated by the Afghans? The Soviet Union lost the Soviet-Afghan War as a result of mistakes and failures that they made. The Soviets failure to seal the border between Pakistan and Afghanistan, failure to stand up and effective Afghan Army and failure to win the hearts and minds of the Afghan people contributed to the defeat of the Red Army. Failure to Disrupt Supply Lines During the initial five years of occupation, the Soviets never mounted a sustained effort to cut off the Mujahideen supply lines that ran from Pakistan’s tribal areas, across the Hindu Kush Mountains, and into Afghanistan (Roy, 1991). Instead, the focus of the Soviets from 1980 to 1982 was to conduct large-scale armored operations in locations that were considered hotbeds of rebel activity. After 1982, the Soviets used aerial assaults to assist in their combat operations to eliminate the support base of the Mujahideen. It was not until 1985 that the Red Army starting making an effort to disrupt the Mujahideen supply lines. The Red Army began using Spetsnaz units, which were the Red army Special Forces units, behind Mujahideen frontlines, to organized surprise attacks against the rebel supply caravans. Once the Spetsnaz had the location of the Mujahideen, they would load into Mi-24 helicopter gunships, sneak behind the Mujahideen positions, and launch attacks. The effectiveness of the raids the Spetsnaz used became apparent in 1986 where there was a decrease in the number of Mujahideen attacks against the Soviets. The attacks against the Soviets decreased because the Mujahideen was not able to get men and equipment that they needed to mount an effective guerrilla campaign. The Soviets leadership was aware of the amount of men and a large amount of equipment that the Mujahideen was moving from Pakistan across into Afghanistan on regular bases, so it’s interesting why they did not make an effort earlier in the war to disrupt the supply lines. The Soviet leadership feared that if they conducted operations that might extend into Pakistan they would draw the United States into a large-scale war that the Soviets did not want. So, conducting operations on the Afghan side of the border against the rebels was an activity that the Soviets could justify without drawing the United States into the war. According to Oliver Roy, the Soviet failure to seal the border with Pakistan was the most significant military mistake in the war against the Mujahideen (Roy, 1991). With an unsealed border, the United States with the help of the help of the Inter-Service Intelligence, ISI, began funneling in weapons to the Mujahideen in the 1980. At the start of 1980, the Central Intelligence Agency began to purchase weapons from several countries to include China, Egypt, Saudi Arabia, and other Arab nations. Once these weapons had been purchased they were shipped to the ISI headquarters located in Peshawar Pakistan. The United States funded some $30 million dollars in 1982, but in 1984, the CIA spent some $250 million purchasing pistols, AK-47s, ammunition, surface to air missiles, and other supplies for the Mujahideen. By 1985, the CIA was spending $500 million dollars on the resistance in Afghanistan. 1985 was the same year the President Ronald Reagan signed the National Security Decision Directive 166. This directive stated that the CIA was to drive out the Soviets from Afghanistan †by all means available† (Crile, 2003, p 363). In 1986, the CIA approved the purchase of heat-seeking missiles and almost 1000 per purchased. The heat-seeking missiles were very effective in downing the Soviets helicopters, but the Mujahideen did not put these missions into use until 1987. Pakistan who was driven by Islamic identity had a vested interest in the outcome of the Soviet-Afghan War and made a great effort to ensure that the Mujahideen was victorious. To ensure victory for the Mujahideen, Pakistan established a network that would transport all of the weapons that had been purchased to the Mujahideen. Once all of the weapons that had been purchased and arrived to the ISI headquarters the ISI would distribute the weapons to the Mujahideen, who would get the weapons and supplies to the soldier in the field. The Mujahideen would use tractors, trucks, camel, mules, and horses that could blend in with the rest of the cross border traffic or they would move on dirt roads that were only accessible by foot over the border into Afghanistan. It is evident that without the help of the Pakistanis, the Mujahideen would not have been able to fight because they could have not been able to supply their soldiers. Throughout the war, the Soviets and the Democratic Republic of Afghanistan, DRA attempted to pressure Pakistan’s President Zia to seal the border between Afghanistan and Pakistan with troops, but this came to no avail. President Zia responds to the request to seal the border was that Pakistan would not do it but that the Red Army and the DRA were more than welcome to do it. Regardless of who would attempt to seal the border it would be an impossible task when you consider the length and mountainous terrain that would have to be covered. In 1985, the Red Army started to disrupt the Mujahideen supply lines by putting thousands of troops on the border with Pakistan. At the same time, The Red Army began a bombing campaign hitting border towns that were sympathetic to the rebels and placing Spetsnaz units along the borders to conduct search and destroy missions from behind Mujahideen front lines. The Red Army began using their gunships to move up and down the border looking for destroying Mujahideen supply caravans. The bombardment used by the Red Army turned a large portion of the border etween Afghanistan and Pakistan to land that no longer could be inhabited. This depopulation effort started to become effective as it made it almost impossible for the Mujahideen supply caravans to move freely. In 1986, the Mujahideen countered the Red Army by using the Stringer missiles to bring down the Red Army Helicopters. To avoid being hit by a Stringer missile the Red Army Pilots had to fly at a higher altitude but the higher alt itude made it difficult for the Red Army to effectively attack the Mujahideen supply lines. Although the terrain along the Afghan and Pakistan border made it difficult to totally seal the border, it would have been possible to disrupt the flow of men and supplies coming into Afghanistan. This was evident by the Red Army between 1985 and 1986. Had the Red Army been willing to take a higher loss of life before 1985, it would have been possible to slow down the Mujahideen’s ability to get weapons into Afghanistan. The inability by the Red Army to establish an effective way to disrupt the Mujahideen supply lines was not the only reason that the PDPA could not survive without the support of the Red Army. The Red Army also failed to build an Afghan National Army that could protect the PDPA against the Mujahideen. Part of the reason why the Red Army could not stand up the Afghan Army was because there were Mujahideen sympathizers in the ranks. This is also part of the reason why the Soviets could not win the hearts and minds of the Afghan people. When the Soviets withdrew from Afghanistan, they left the country without the means to protect its self. Failure to build an Afghan Army As early as 1980, Soviet leadership knew that it was going to be difficult to build up the Afghan Army. This was partially due to the fact that the PDPA regime was unpopular with many Afghan people, and there was also a deep hatred for the Red Army troops. The unwillingness to fight for the Soviet Union and the DRA was reflected by the decrease in the Afghan Army’s ranks. The Afghan Army decreased from 90,000 to 30,000 men from 1980 to 1983 (Schofield, 2003). During the Soviet occupation of Afghanistan, it was common for Afghan soldiers to leave their units with their weapons and ammunition and join the Mujahideen. There is an account in July 1987 where an entire 2,000-man unit defected to the Mujahideen in Kandahar (McMichael, 1991). In addition to the defecting that was happening there were reports of Afghan officers frequently sabotaging Soviet equipment and vehicles. For the Afghans who remained many only fought because of the Soviet troops presences on the frontlines who would not allow them to runaway. As a result of the Afghans people unwillingness to fight for the Soviets and the DRA, the PDPA could only build a small military force, the total that numbers 120,000 to 150,000 fighting men. With its small size and the challenges they had recruiting the Afghans to fight for the PDPA regime, the Afghan Army was ineffective. The Afghan government was also only able to draft sixty-five percent of the personnel it needed to fight the insurgency they faced. Although the Afghan Army did have their share of success, these successes were limited. Mostly because the Mujahideen had sympathizers in the ranks that would provide the rebels with intelligence about upcoming operations that were planned. Since Mujahideen supporters had infiltrated the Afghan Army, Red Army soldier do not care to work closely on operations or share the intelligence they had because of fear that the details on upcoming operations would be shared with the rebels. To make matter worse for both sides, commanding officers of Afghan units would only be informed of upcoming operations one day in advance. On 9 January 1981, a conscription law designed to increase the strength of the DRA Army, was adopted by the Supreme Military Council of Afghanistan. The Afghan Army was given tanks, aircraft, armored personnel carriers, and small arms by the Soviets. Regardless of what had been given to the Afghan Army they were not going to be able to defend the PDPA regime from the rebels by the time the Soviets withdrew from Afghanistan. This is based on the fact that it was going to be hard to recruit soldiers to fight for a socialist an also because many of the soldiers that had been recruited were informant for the Mujahideen. â€Å"The ineffectiveness of the DRA Army was illustrated by two Soviet deserters when they said, â€Å"The Kabul army was not an army, just a mess, with half of the soldiers running away and the other half joining the rebels† (Amstutz, 1986, p. 80). The inability of the Soviets to win over the Afghan population showed to be a tremendous obstacle as the attempt was being made to stand up an effective Afghan military. Had the Soviets convince the Afghan population that the PDPA was worth fighting for; the Soviet’s counterinsurgency plan could have been more effective in getting rid of the Mujahideen. The Soviets inability to win over the hearts and minds of the Afghan people ended up being a big obstacle that led to the Soviet defeat in Afghanistan. Failure to win the Hearts and Minds â€Å"The Soviets needed to convince the Afghan population that it had a stake in the survival of the socialist regime if they were to have a chance of preserving the PDPA government† (Delgado, 2006, p. 27). This would show to be impossible since the Afghan mullahs had declared jihad against the occupying Red Army. Knowing the jihad had been declared against the Red Army, they still launched a program with the intent on winning the hearts and minds of the Afghan people. The Soviets attempt to Sovietize the Afghan people used measures that included revamping the education system and teaching the population a pro-Soviet ideology. Adults and children were taught Marxist terms by Soviet institutions that had been imported into Afghanistan. The Soviets reformed the education system, reinterpreting Afghan history, taking control of the media in order to reeducate adults, and sending children to the Soviet Union in order to be educated. The Soviets goal in all of this was to create a version of Islam that the new Afghanistan would be based off. Building a strong Communist party was part of the Sovietization program. A strong Communist party would be the center of all legitimate political activity for the country. In order to monitor social organizations in Afghanistan, Soviet style government institution were established. A diligent effort had been made by the PDPA to indoctrinate its member, a majority of which joined the party so that they could obtain a job in the state. The task of trying to indoctrinate the member was difficult and many felt that it was irresponsible and corrupt. The DRA was unpopular throughout a large portion of Afghanistan. With this unpopular view of the DRA, there was a need to rewrite history in order to paint the Soviet Union in a more favorable light. This change to history was going to be done in two parts, first was to depict Russia as the essential supporters of Afghan independence, and the second was to minimize the cultural ties the Afghan people had with India, Pakistan, and Iran while emphasizing the ties with the citizens of the Soviet Union. The Soviets strategy in winning the hearts and minds of the Afghan people was not to turn all Afghan into Marxist, but to teach the Afghans that they identified more with the Soviet way of life than with traditional Afghan society and customs (Roy, 1989). The Soviets took total control of the Afghan media and bombarded it with pro-Soviet propaganda. The Soviets desired in all of this was to have the Afghans forget what their history was and replace it with the identity that the Soviets were giving them. The Soviets not only rewrote the history books and took over the media; the Soviets took control of the education system with the goal of molding a new generation of Afghans that would support the PDPA. To accomplish this, teachers who refused to do what was asked were arrested or exiled. â€Å"Fatherland Training Centers† were created around Afghanistan, where Afghan orphans were trained to be Soviet special agents, political organizations for children and teenagers in order to teach them to become faithful Soviet citizens. The Soviets made Russian the official language of all students attending middle school up to college. The Russians were committed to indoctrinating Afghan children. Statics reflects that by 1989, 000 Afghan students were being educated in the Soviets, and another 15,000 students annual would travel to the Soviet Union see the Russian way of life and to take part in short courses and training programs (Roy, 1989). The Soviets used psychological operation to undermine not only the Mujahideen but also the civilian population to resist the Soviet occupation and the PDPA regime. Some of the bigger programs used included massive leaflet drops, propagandistic radio programs, starting conflict between rival tribes that would undermine Mujahideen unity and bribing teachers to use their classroom in order to spread Soviet propaganda. KHAD Intelligence would insert special agents into Mujahideen units and prisons where Mujahideen members were held with the goal of getting information on operations that were being planned and to find out whom the leaders in the resistance were. Regardless of what the Soviets attempted to do in order to win the hearts and minds of the Afghan people they failed. The Afghans remained true to their Islamic identity, culture, and family traditions so it made it impossible for the Soviet Union to convince the Afghans that they were acting in the best interest of the country of Afghanistan by occupying and supporting the PDPA. With a call of jihad being declared against the occupying Red Army, it was going to be impossible for the Soviets to win the hearts and minds. The Afghans viewed the Soviets as an occupying force that were hostile to Islam so no program introduced by the Soviets to win the hearts and minds would be successful. The Soviets made an admirable effort to win over the Afghan people but due to the fact that they were viewed as a foreign occupier took away any possibility that they could convince the Afghan people to support the PDPA government. Winning the hearts and minds of the Afghan people were impossible from the beginning since the Afghan people had such a strong Islamic heritage and tribal culture and that the Soviets were viewed as a foreign occupier, but the Soviets also did not help themselves with their brutal campaign to drive Mujahideen supporters out of Afghanistan as refugees. The effort to rid Afghanistan of Mujahideen supporters left one million Afghan civilians dead and five million displaced (Roy, 1989). The strategy used by the Red Army to rid Afghanistan of Mujahideen supported included artillery strike against Pashtun villages, bombing raids and, the burning of agricultural fields, the killing of livestock through the use mines and artillery, and the contamination of water and food supplies through the use of chemical weapons (McMichael, 1991). The efforts made by the Red Army to deprive the Mujahideen from a portion of its civilian support network was successful, but with the brutal methods that the Soviets used in order to get the objectives done did very little for the chances of winning the hearts and minds of the Afghan people. Conclusion The Soviets lost the Soviet-Afghan War to the Mujahideen do to their own failures and any country could stand to earn a few lessons from the Soviets after their experience in Afghanistan. The first lesson would be the importance of disrupting the Mujahideen supply lines. Although totally securing the border may have been impossible, the Red Army could have focus more of an effort prior to 1985 to slow down the amount of men and supplies that were moving into Afghanistan from Pakistan. Had the Soviets been willing to take more of rest with their Soldiers, the Mujahideen would have never been able to get the supplies they needed into Afghanistan. The second lesson that could be taken from this is that before the Soviets withdrew from Afghanistan they needed to ensure that the Afghan Army was ready to defeat the Mujahideen on their own. Since the Afghan Army was not able to defeat the Mujahideen on their own, everything that the Soviets attempted to achieve in Afghanistan was lost once the Red Army withdrew. The weak Army allowed Afghanistan to fall into a civil war where the Taliban came out victorious. The Soviets should have taken into consideration what they thought the status Afghan Army would be once they withdrew before invading Afghanistan. The third and final lesson is that it was going to be impossible for the Soviets to win the hearts and minds of the Afghan people. Many Afghans viewed the Soviets as invaders, and a jihad had been declared against them. Along with the hatred that the Afghans had for the Soviets the Soviets also countered themselves with brutal military operations against Afghans that were thought to be loyal to the Mujahideen. The Afghan population will refuse to support a regime that is viewed as a foreign occupier, regardless of the sophistication of the occupying country’s effort to win the native hearts and minds†(Delgado, 2006, p. 35). References Crile, G. (2003). Charlie Wilson’s War: The Extraordinary Story of the Largest Covert Operation in History. New York, NY: Delgado, J. A. (2006). Troubling Parallels: An analysis of America ’s Inability to overcome the obstacles that led to the defeat of the Red Army in the Soviet-Afghan War. Athens, OH: The University of Ohio. Hills, C. R. (2006). Beyond Charlie Wilson: The Soviet Afghan War. Atlanta, GA: Atlanta International School. McMichael, S. (1991). Stumbling Bear: Soviet Military Performance in Afghanistan. London, England: Brassey’s. Roy, O. (1989). â€Å"The Sovietization of Afghanistan. † Afghanistan and the Soviet Union. Boulder, Colorado: Westview Press. Roy, O. (1991). The Lessons of the Soviet-Afghan War. London, England: Brassey’s. Schofield, V. (2003). Afghan Frontier. New York, NY: Tauris Parke Paperback.

Swot Analysis Bcg Matrix - 1565 Words

Planning Techniques Below is a description of two planning techniques. The first one is BCG matrix followed by SPACE matrix. BCG matrix This matrix’s name stands for Boston Consulting Group and it’s a framework, which is used as a planning tool that helps organisations evaluating the strategic position of the business’ brand portfolio and their potentials. It classifies business portfolio into four categories based on industry attractiveness and competitive position. The BCG matrix’s purpose is to help an organisations having better understanding about in which of their brands they should invest and in which they should not be investing or invest less. There are 4 categories of BCG matrix: dogs, cash cows, stars and question marks. Dogs- compared with competitors, they hold low market share and operate only in a slow growing market. Thus they are worthless in investing as they generate low cash returns. However in some cases dogs can be profitable for a long time term. Cash cows- these are the most profitable brands. According to growth/share matrix firm should not invest into growth of cash cows but only to support them to maintain market share. Cash cows can be large corporations that are being capable of producing new products that become stars. Stars- operate in high growth industries and maintain high market share. They are both cash generators and cash users. These are the primary users in which the company should invest in because they are expected to becomeShow MoreRelatedBcg Matrix1487 Words   |  6 PagesWhat is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some majorRead MoreHaribo Case Study1079 Words   |  5 PagesTable of contents Introduction 1 1. MODELS amp; ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porters five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays, in a growing world trade, more and more companies are developing themselves atRead MoreSwot Analysis : The Modern Enterprise Management And Planning1458 Words   |  6 Pagesand planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company s strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning. However, Some findings from Menon (1999) and Hill and Westbrook (1997) have suggested that SWOT may harm performanceRead MoreCase Study : Management People Organization1294 Words   |  6 PagesKUMAR STUDENT ID - 11592203 SUBMITTED TO – RAMANATHAN R. INDEX ASSIGNMENT – 2 Introduction Introduction Strategic management – It is the set of action used to formulate and implements specific strategies (includes continues planning, monitoring, analysis and decision) that will achieve the competitively superior fit between the organization and environment, so as to achieve organizational the goals. Along with it, it is necessary to rise the performance of an organization to its competitors, meansRead MoreApple Inc. Steve Jobs1431 Words   |  6 Pagesseller. (Hangen, 2016) Moreover, to evaluate the strategic position of Apple, BCG matrix will guide the inadequacies and limitations at times. On a relative market share basis, we will look at the market share without considering the price share. Thus Samsung hits the no. one spot in comparison of Apple. However, Apple has a limited amount of products so it is very simple to plot a portfolio onto BCG matrix. BCG matrix is classified into four categories such as Question Mark, Rising Stars, Cash CowsRead MoreMarketing Audit : The World s Top Hotel Administrator And Business Sector Essay1334 Words   |  6 Pageshas been doing business for more than 45 years. Its fundamental worldwide challengers include InterContinental, Marriott and Starwood. This assignment concentrates on both the HotelInvest and HotelServices side of the Accor Group and and different analysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion moreRead MoreRebuilt Marketing Machine Essay707 Words   |  3 PagesCase Analysis Rasmussen College Author Note This case study is being submitted on 02/20/2013, for Heather Teague MAR2011- Principles Of Marketing Per the article The Rebuilt Marketing Machine by Victoria L. Crittenden, the additional 4C’s of strategic marketing are customer centrality, competitive capabilities, company collaborations and cynical connections. Starting with customer centrality, studying what the customer needs and wants are. Creating solutions for all of the differentRead More3.1 the Strategic Position Is Concerned with Identifying the Impact on Strategy of the External Environment, an Organization’s Strategic Capability (Resource and Competent) and the Expectations and Influence of1058 Words   |  5 Pages(2) Employer of choice (3) Partner of choice†. The mission is â€Å"To own and nurture local and international brands that are the first choice of the consumer† 3.3 Internal analysis (SWOT) To further investigate the strategic position of SAB, a better look into its internal environment can be explored by using SWOT analysis. Stacey (2000) maintains that the environmental opportunities are only potential opportunities unless the firms can employer sources to take advantage of them. Therefore it isRead MoreMarketing Strategy Bcg Consulting Model1492 Words   |  6 Pagesconsistent with the use of the product.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   c.  Ã‚  Ã‚   What will you charge for and How much?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   d.  Ã‚  Ã‚   How will the customer pay and when?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   e.  Ã‚  Ã‚   See also the discussion of the Price/Features matrix   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4.  Ã‚  Ã‚   Place   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a.  Ã‚  Ã‚   Which channel, direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5.  Ã‚  Ã‚   Promotion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a.  Ã‚  Ã‚   Positioning:Read MoreBcg of Kfc807 Words   |  4 Pages   BCG Matrix of KFC The need for strategy, in order to expand its existing product in very promising markets for KFC is very essential. KFC, along with McDonalds, and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream, of building an empire in the fast foodmarket,  the  company  has  undergone  lots  of  changes.  The  company  has  changedownership; it has taken over from Pepsi and passed